Alexander Becker


I am slicing through information. Separating the useful from the useless, the important from the unimportant. I divide. Clean lines between the more valuable and the less valuable, between the static and the dynamic, the interesting and the boring. Design, analysis, strategies — it's always a matter of division. Removing the unimportant and the superfluous, extracting the core, be it an idea, a shape, or a pattern.

I provide ideation services, conceptual and technical consulting, from visionary design to professional execution and presentation. I am an experienced designer, the creative mind behind alter ego Lyrois and author of "None of This is Real."


There are few things that are predictable, and even fewer things that are forever, even in the sense of being around as long as the culture, society, and world as we know it exists.

There is one prediction I'd like to make though. Books. Printed books. They will be around for a long time. There will be digital books, ebooks, and more delivery vehicles will be created, some seriously interesting and some truly useful ones, but the printed book, the book as a physical object, isn't disappearing anytime soon.

Around 1995, David Carson created a book, "The End of Print" — mostly typographical terrorism around the title thesis with tons of graphics and ill-cropped photographs. It's beautiful, spectacular even, and I still have it, as a hard copy, a physical souvenir of the time. It's a monument, an ironic paradox that failed to deliver its promise starting from day one, its contradiction getting even stronger over the years. Even better, the cheap paperback came loose during the first weeks. I had it repaired by a bookbinder. It's a book after all. The kind that doesn't die. (Now, it's out of print. Q.E.D.)

In 2011, I wrote "None of This is Real" — a beautiful book full of art criticizing itself. Even more beautiful is that it delivers on its title, I never had a substantial amount of copies printed. If you order it, it will be printed in the geographical region you happen to be and become real.

Books are emotional objects. That's why I'm betting on them — as a bookmaker.

In the strict meaning of the word there cannot be anything 'new' in the typography of books. Though largely forgotten today, methods and rules upon which it is impossible to improve have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied. —Jan Tschichold, 1958

If you're interested in having your own book laid out, edited, and/or designed, please review the information at my Book Publication & Production Services page or consult the Guide On How To Self Publish Your Book.

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