Alexander Becker

Who, What, Why, and How

I provide ideation services, conceptual and technical consulting, from visionary design to professional execution and presentation. I am an experienced designer, the creative mind behind alter ego Lyrois and author of "None of This is Real."

About Alexander Becker: Who, What, Why, and How?

Caring more than others think is wise, risking more than others think is safe, dreaming more than others think is practical, and expecting more than others think is possible.

Alexander Becker
Experienced industrial designer and ideation specialist
Part-time experimental artist behind the art scheme
Author of None of This is Real
Developer and maker of precision instruments

Alexander Becker Designer by trade, for more than 25 years — since 2005 via .

Industrial design, process optimization, project management, publishing, coding CMSs in the nineties, ghostwriting PHD dissertations, consulting.


The question: What's your favorite classical composer? doesn't reveal anything. Instead, Which composer do you absolutely hate? is much more insightful. Same with wine.

In general, I don't care — In particular, I do care obsessively.

The more you refine your eye, style, and technique, the better the ratio between level of detail and size of work becomes.

Being a fan of an artist is not necessarily the same as being a fan of their work. Most often, it correlates inversely.

Creativity is a collateral of insatiable curiosity.