Alexander Becker

30pro. Constructed in 2008. Top-left and the ingredients highlighted clockwise --

3-0-p-r-o ... this is what we got and what we wanted to make into the final shape. While you don't need to see all the letters, they do define the whole thing in true form-follows-meaning style.

A perfect application for old-school logo geometrics and blocky, strong shapes.

More than 160 different versions were created over the course of nine months.

The last 43 versions are explorations of different paths (literally, check the picture) and various ideas and symbols with the remaining seven (printed in red) being considered back and forth. The cards are now bound in a flipbook producing amazing effects and providing inspiration over and over.

The final logotype incorporates iconic scissors symbolizing the business' roots in cutting plastic. A couple of symmetries expose themselves depending on how you turn it. Try 45 degrees clockwise, for example. Furthermore, the geometric nature enables the creation of diverse patterns which emerge via duplication and cloning.

The trick is to determine the symbols, hide them within the shape and forget about them for the legend to be forged.

What scissors?

Labels: 2008, logotype, making+of, showcase

The Stars'Spring sky disk. Partial view. Created in 2007, highly accurately drawn in Freehand.

Labels: 2007, logotype, showcase

From the archives: The Dynasty; logo variation, created in 1999.

Labels: 1999, logotype, showcase