Alexander Becker

Production Notes

I provide ideation services, conceptual and technical consulting, from visionary design to professional execution and presentation. I am an experienced designer, the creative mind behind alter ego Lyrois and author of "None of This is Real."

Logotype: 30pro

30pro. Constructed in 2008. From top-left with the ingredients highlighted clockwise --

30pro Logo Documentation, 2008; Alexander Becker

Making-of

3-0-p-r-o ... this is what we got and what we wanted to make into the final shape. While you don't need to see all the letters, they do define the whole thing in true form-follows-meaning style.

A perfect application for old-school logo geometrics and blocky, strong shapes.

30pro Werbetechnik: A Matrix of different versions of the Logotype

More than 160 different versions were created over the course of nine months.

30pro Werbetechnik: A Matrix of different versions of the Logotype

The last 43 versions are explorations of different paths (literally, check the picture) and various ideas and symbols with the remaining seven (printed in red) being considered back and forth. The cards are now bound in a flipbook producing amazing effects and providing inspiration over and over.

Patterns

30pro Logo Patterns, 2008; Alexander Becker 30pro Logo Patterns, 2008; Alexander Becker 30pro Logo Patterns, 2008; Alexander Becker

Final Edit

30pro Logo, 2008; Alexander Becker

The final logotype incorporates iconic scissors symbolizing the business' roots in cutting plastic. A couple of symmetries expose themselves depending on how you turn it. Try 45 degrees clockwise, for example. Furthermore, the geometric nature enables the creation of diverse patterns which emerge via duplication and cloning.

...determine the symbols, hide them within the shape and forget about them for the legend to be forged.